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The Office of Instructional and Research Technology Blog

Tuesday, December 18, 2007

Blink by Malcom Gladwell




Blink by Malcolm Gadwell / Gladwell maintains that we "blink" when we think without thinking. We do that by "thin-slicing," using limited information to come to our conclusion. In what Gladwell contends is an age of information overload, he finds that experts often make better decisions with snap judgments than we do with volumes of analysis.

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1 Comments:

Anonymous IT News said...

Book about thinking without thinking...it should be very interesting:) I wonder how people find ideas for their books. "Blink" hmmm originally.

October 14, 2009 at 12:46 PM  

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